Signs Your SEO Agency in Santa Clara Is Actually Delivering Results

Whether you are running a service-based company or an e-commerce store, working with an SEO service can improve the ranking of your website on search engines. It can help drive more traffic to your website.

But it is essential to determine if the SEO agency in Santa Clara is truly delivering results. Here is how you can assess if the SEO company you have hired is working.

• Your Website is Doing Better :

There are many tools that allow you to analyze your website and determine its health score. If you notice the health score improving, the SEO services in Santa Clara by the professionals are delivering results. However, ensure you are using the same tool consistenly since every tool uses different metrics for determining the health score of the website.

Using these tools, you can measure the website’s health in terms of credibility and broken links, too. These metrics can have an indirect sway your rankings. Perform a regular site check. Doing it every week can do the work for you. If you notice a significant improvement, it shows the professional SEO services in Santa Clara are working.

• Web Pages are Ranking Higher :

When you publish a lot of new content, it can increase your organic traffic. However, if your older web pages are also ranking higher, then the professional SEO services in Santa Clara are doing their job well. Track the ranking of each page for several keywords. At times, your rankings can drop for one of the target keywords but increase for others. However, that is still progress if you receive more traffic than before.  

• Visitors Engaging More on Your Website :

Another thing you need to check is how long people are spending on your site. The bounce rate is the percentage of people visiting your website and then leaving almost immediately without placing an order or availing your service. If your target customers are visiting your website and then exiting quickly, it means your website is falling short in some way. Bounce rate can influence your ranking.

Use Google Analytics to find out how long your users are spending on your website. If that time has increased, it means the SEO services in Santa Clara are on point. Also, it means that the strategy of the SEO company is targeting the right people.

• Increased Conversion Rate :

When you find that the conversion rate of your website is increasing, the professional SEO services in Santa Clara might be getting it right. The more traffic on your site, the more conversions it gets. Even though it is simple math, your conversion rate also matters. If you have hired an SEO company but your conversion rate is also increasing, they are doing things correctly. Keep in mind that you do not need to have all of the above to learn if your SEO strategies are effective. However, continue doing what you are doing to get better outcomes.