What is Google Ads and How Can It Benefit My Business?

Google Ads is a powerful digital marketing tool that helps drive traffic to your website. As an advertiser, you pay a small fee each time someone clicks on your ad. Search engine ads are the core focus of Google Ads, but the platform also extends to other types of ads, including display ads, shopping ads, and YouTube video ads. With Google Ads, you can take control of your advertising budget, target specific audiences, and position your brand in front of the right people. It accelerates the customer buying journey and boosts your conversion rate.